Fitness Finder

Content, Health.com, Product

While at Health.com, I pitched an idea for a new content-discovery tool to the site’s editor-in-chief and GM. The tool — which had the working title of “Quick Guides” — was designed to surface underutilized content by thematically grouping individual slides from existing slideshows/galleries. This approach, as I said in my pitch, would provide a new entry point to existing slideshows and also allow us to build pages and collections of content around high-value keywords.

Here’s my pitch deck, showing various applications of the functionality on both desktop and mobile:

 

The idea was approved and we decided as a team to move forward with the workouts quick guide (see slides 9 – 11 above), which came to be known as the Fitness Finder. I created wireframes and mock-ups to guide Health.com’s product manager and developers:

 

Meanwhile, I worked with an editor to tag and categorize our inventory of workout slides, focusing on keywords and topics with the highest search volume (according to Google AdWords):

Screen Shot 2014-05-23 at 9.53.39 AM

 

Screen Shot 2014-05-23 at 10.00.48 AM

 

The Fitness Finder went live in the fall of 2013. See it in action on Health.com.

fitness-finder-landing-page
fitness-finder-full-body-page
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