Fitness Finder

Content,, Product

While at, I pitched an idea for a new content-discovery tool to the site’s editor-in-chief and GM. The tool — which had the working title of “Quick Guides” — was designed to surface underutilized content by thematically grouping individual slides from existing slideshows/galleries. This approach, as I said in my pitch, would provide a new entry point to existing slideshows and also allow us to build pages and collections of content around high-value keywords.

Here’s my pitch deck, showing various applications of the functionality on both desktop and mobile:


The idea was approved and we decided as a team to move forward with the workouts quick guide (see slides 9 – 11 above), which came to be known as the Fitness Finder. I created wireframes and mock-ups to guide’s product manager and developers:


Meanwhile, I worked with an editor to tag and categorize our inventory of workout slides, focusing on keywords and topics with the highest search volume (according to Google AdWords):

Screen Shot 2014-05-23 at 9.53.39 AM


Screen Shot 2014-05-23 at 10.00.48 AM


The Fitness Finder went live in the fall of 2013. See it in action on